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Daniel Khanin*

Ulan-Bator Angarsk Almaty Tomsk Moscow Urmala Barcelona

Daniel Khaninwriting about unit economics and product analytics

Author of Unit Economics. I write about how to measure and grow a business — unit economics, financial modeling, cohort analysis. Here you’ll find articles, calculators, and tools.

Unit economics & financial modeling in practice

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less than €1/week · billed annually
  • Premium articles: pricing formulas, cohort analysis, metric calculations, financial modeling
  • New articles as they're published — for your entire subscription
  • Free e-book "Unit Economics" €10
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Unit economics: Data Driven Decisions for Business and Startups

Unit economics. Data Driven Decisions for Business and Startups

Your guide to making your business more predictable and less risky. Real-world examples and clear explanations — an essential resource for entrepreneurs and business leaders.

Foreword by Ash Maurya, author of Lean Canvas

Lead author of the Unit Economics section in The Product Map — a competency framework for product managers
Featured in a HackerNoon interview on unlocking unit economics for startups

Sections

ArticlesWriting since 2024 BooksMy publications PodcastsListen on the go TemplatesReady-made financial models ToolsSoftware products ServicesWork with me AboutContacts and bio

Articles

  • New
  • Popular
  1. To create something new, you need to make more mistakes than others
  2. Product Growth Strategy: Managing Metrics Through Unit Economics
  3. Forecasting cohort’s data from the cohorts value
  4. 10,947 signed up, 90 paid — story of one failure
  5. Unit Economics for Educational Courses: Maximizing Profitability and Efficiency
  6. Average Order Value (AOV) in SaaS
  7. What Unit Economics Tells Us
  8. Average Order Value Within the Cohort and SaaS Plan Pricing
  9. Revenue modeling based on cohorts
  10. Your CAC Is Lying to You: A New Formula for Evaluating Ads
  1. How to correctly calculate take-rate
  2. The Great Deception in AI Startup Economics
  3. The Khanin Diagram: how to visualize a two-sided business model
  4. $1,000 Ten Years Ago
  5. The Evolutionary Leap of AI
  6. 10,947 signed up, 90 paid — story of one failure
  7. Monopoly men in motion: 165 years of US capitalism in 90 seconds
  8. DeepSeek V4 closes the gap
  9. Different scenarios of using a metric tree
  10. Can an AI company have good unit economics? A breakdown using Anthropic as a case study