Your CAC Is Lying to You: A New Formula for Evaluating Ads
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Rethinking Customer Acquisition Cost and Lifetime Value
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Podcast created by NotebookLM by Google
You spend money on ads, calculate CAC, and believe you know your customer cost. But in reality, it’s more complicated. This article introduces a new approach: CLTC (Customer Lifetime Cost), a metric that accounts not just for the last click but the full journey of ad touches. It changes how you evaluate channels and helps you make better decisions.
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