Growth point
What is a growth point? It is the business process whose minimum improvement yields the greatest contribution to marginal profit, at the lowest cost of that improvement.
The concept of growth point, weak link, bottle neck, etc. appeared and popularized by Goldratt in his theory of constraints.
Unit economics in tabular form (UA → CM) is a conveyor belt of various business processes: attraction, sales, retention, marketing, which together make potential customers - real ones.
To find a growth point, unit economics is usually calculated, finding the metric, the change of which gives the greatest contribution to marginal profit, at the lowest cost of this process improvement.
Unit economics & financial modeling in practice
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