Finding growth points

Having calculated unit economics, we apply Goldratt's theory of constraints to it, which allows us to find the metric of unit economics at the current moment of time, the improvement of which is the most expedient from the point of view of achieving the target indicator. 

The algorithm for finding the point of growth is as follows: we calculate which metric with the smallest improvement of its value gives the best increase in marginal profit at the lowest total cost of this improvement.

It is important to remember that improvement of a unit economics metric means improvement of a specific business process related to this metric.