Don't fantasize about user experience

The CJM framework is a well-known tool that allows users to describe their product experience and identify areas for improvement, with the goal of enhancing the user experience and ultimately increasing profits. 

However, based on my experience, many entrepreneurs overlook one key aspect: creating a CJM entails articulating the actual user experience, not how the entrepreneur perceives it. For instance, we might assume that users access a product through a door, but in reality, they often use a window. 

It is essential that we begin collecting precise customer feedback promptly to ensure the continuous enhancement of our products and services. Please find below the relevant details for your records. It is important to avoid idealizing the user experience, but rather to acknowledge it objectively.