Total Addressable Market
The market that determines investor interest in your product. This market shows all the money spent by customers who buy goods and services related to the industry your product serves. For example, if you make solutions for the corporate sector, such as task management, then your TAM market is the value of all corporate solutions sold in a year, even if they are not task management products.
Understanding this market helps an investor evaluate the growth potential of your product, taking into account possible pivots.
Unit economics & financial modeling in practice
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