Conversion Rate structure
This metric in unit economics depends on the conversions of the steps in the sales funnel. Each step of the funnel has its own conversion rate, and the final conversion rate is the product of the conversion steps of the funnel.
This means that when optimizing the unit economics model using Goldratt's theory of constraints, it is possible to find problem areas with the accuracy of each step of the funnel, which allows you to improve business processes with greater accuracy.
Unit economics & financial modeling in practice
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