Don't build a model based on external factors

Most business projects start with building a financial model. At the same time, it is created using the idea of the market in which the project plans to operate.

operate. In this case, such a model is built based on the entrepreneur's idea of how to get a share of the market, and on the basis of this share the indicators of the future business are calculated.

This is why most models fail and investors do not believe in the models.

There is no benefit to having a huge market if you don't have a clear understanding of how you will capture it.

This is why you should build a model not based on what market share you will capture, but on what kind of business you can build based on your experience and how much market share you will gain.