Acquisition Cost
All marketing spend per cohort, this includes spend on both acquiring and retaining scaling units. This metric allows you to calculate the LTC and CLTC of a cohort.
AC = UA×LTC = B×CLT
All marketing spend per cohort, this includes spend on both acquiring and retaining scaling units. This metric allows you to calculate the LTC and CLTC of a cohort.
AC = UA×LTC = B×CLT
Unit economics & financial modeling in practice
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