Two-Sided Platform Business Model
Some businesses have a specific business model, which I call the two-sided model. The essence of the model is that the business produces a product for the consumer, while the customer of the business is a third party who pays the business for what others demand.
The simplest example of this model is the advertising model. When a site has users who use the project for free, such as cards, and earn cards from advertisers who pay for other people to use the cards.
A more complex unit economics is used to describe such a model, which you can read about on my blog.
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Unit economics & financial modeling in practice
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