False metrics

Have you ever seen a business collect feedback from users about their satisfaction with a product, various NPS or CSI metrics? 

You may have collected them yourself. But have you ever seen these metrics have anything to do with the company's bottom line? 

The last time I encountered such a metric collection was in a restroom at Barcelona airport, I think you might have encountered such a collection in other places as well. How much do you think a passenger's choice of airport depends on satisfaction with the restroom? 

In this case, this metric is false, and the business is spending a lot of money collecting and analyzing this metric, and should just keep the toilets clean. 

Don't use false metrics in business, remember, a metrics tree will allow you to make connections between metrics and if your metric doesn't lead to a goal, it is false and you should either make the connection or not use that metric.