Mixed models

Some businesses have a specific business model, which I call a mixed model.

There are the following situations: a business has one number of potential customers (UA) who choose different base models (transactional, commerce or subscription); customers of one base model become potential customers of another base model; and when you have several independent base models. 

In all cases, you need to do the calculation for each model separately, and then summarize the metrics. 

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