Mixed models
3
Some businesses have a specific business model, which I call a mixed model.
There are the following situations: a business has one number of potential customers (UA) who choose different base models (transactional, commerce or subscription); customers of one base model become potential customers of another base model; and when you have several independent base models.
In all cases, you need to do the calculation for each model separately, and then summarize the metrics.
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