Calculating current metrics

Work with unit economics starts with the calculation of unit economics at the current point in time. But it is important to realize that your metrics tree may contain several products with different business models, so it is important to correctly and accurately build a tree that will connect your target metrics with unit economics metrics. Sometimes it's not easy at all, and you have to come up with intricate designs. In any case, a metrics tree allows you to visualize the relationships and understanding of those relationships.

It is also important that unit economics metrics are calculated through formulas based on product metrics. This will allow further understanding of what processes affect each unit economics metric.