Average Order Value Within the Cohort and SaaS Plan Pricing
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When modeling revenues for products using a subscription model (SaaS), it is essential to accurately account for the turnover generated from user cohorts for each period. At the same time, it is important not to confuse the model value of the average order value for SaaS in the cohort with the actual cost of subscription plans. In this article, I will show you how to correctly calculate the average order value for SaaS in cohorts and consider changes in the cost of subscription plans over time.
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