Over the past two years, various LLM products, often referred to as artificial intelligence, have been actively developed worldwide. I’d like to share my thoughts on whether modern LLMs can replace employees in performing tasks.

As an example, I’ll consider my own tasks, assuming that an LLM can handle them for a human — it’s enough to assign the task as I would to my employees. My task is to entrust LLM Grok with launching an initial advertising campaign to promote ueCalc without a budget. Why this task? First, it’s relevant to me; second, I don’t have a hired marketer, and I can delegate it to an LLM.

I started with something simple: I asked the LLM to assess the goal’s feasibility. Grok processed the request and created a high-level three-month plan, noting that the goal was ambitious but achievable. Then Grok proposed a weekly plan with specific daily steps. It all looked convincing, though I’m not a marketer and can only evaluate the results once the goal is achieved. So, I trusted Grok and began the journey.

The first step was tied to Twitter — no surprise there. I registered an account, which Grok eventually managed. Curiously, it kept telling me it had no access to Twitter. However, when I gave it a link to any account, it easily retrieved public information, posts, and available stats. Yet, it refused to post anything itself.

The first week passed, and I realized there were no results. The Twitter account didn’t gain popularity on its own, and, accordingly, the service didn’t get promoted. I asked Grok about this. In response, it recommended engaging with accounts that are my target audience. But since I’m not a marketer, I didn’t know how to find them.

So, I turned to the assistant again, and it gave me a list of accounts. After checking them, I realized they didn’t exist. When I asked about this, I got a straightforward answer: “I just made them up.” Then I suggested creating useful content for the account to increase the number of posts. Grok agreed, but the posts it suggested were as fictional as the accounts.

In the end, the most useful thing I gained from this work was the automatic addition of UTM tags to posts and concise summaries of my articles. And now, after two weeks of work, I’m ready to draw an interim conclusion. LLM cannot yet replace an employee. I’m not ready to let such an assistant loose in uncontrolled free swimming. Moreover, I have to come up with creative ideas myself, as its suggestions either don’t work or don’t fit the task. Plus, I have to double-check it to ensure the accuracy and correctness of its proposals. It turns out that LLM isn’t suited for a marketer’s tasks, but it can certainly enhance a professional’s work by taking over routine duties — like adding UTM tags, shortening text, finding synonyms, and so on. There’s definitely no need to fear that LLM will replace humans.