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Average Item Share

  • unit economics,
  • metrics,
  • cards

Average item share of customers choosing a subscription plan. Used to calculate the average check in subscription models. Allows you to increase the average check without changing the subscription price, but at the expense of distribution of customers by tariff plans.

AOV = SUM(AIS×AIV×ALT)/SUM(AIS×ALT)

This is the metric that allows you to understand which plan is worth highlighting in the product, and why.

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