Average Item Lifetime
The average monthly normalized duration of a customer's subscription to a plan. It is used in subscription models and allows you to calculate the average check value.
Normalization means that if your plan subscribes you for 12 months, and the client renews this subscription 2.5 times, then ALT = 2.5×12 = 30.
Unit economics & financial modeling in practice
50€/year
less than €1/week · billed annuallyPlus: theme customization, font settings, article printing and image zoom.
Subscribe to get access.
If you're already a customer, just log in.
we do not store your email, only the encrypted hash, which increases the security of your email.