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Average Item Lifetime

  • unit economics,
  • metrics,
  • cards

The average monthly normalized duration of a customer's subscription to a plan. It is used in subscription models and allows you to calculate the average check value. 

Normalization means that if your plan subscribes you for 12 months, and the client renews this subscription 2.5 times, then ALT = 2.5×12 = 30.

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