Articles
Articles

Your CAC Is Lying to You: A New Formula for Evaluating Ads

  • advert,
  • unit economics,
  • metrics
Rethinking Customer Acquisition Cost and Lifetime Value
00:00

Podcast created by NotebookLM by Google

You spend money on ads, calculate CAC, and believe you know your customer cost. But in reality, it’s more complicated. This article introduces a new approach: CLTC (Customer Lifetime Cost), a metric that accounts not just for the last click but the full journey of ad touches. It changes how you evaluate channels and helps you make better decisions.

To access this article, please consider subscribing to our blog. Your subscription helps support our work in creating valuable content. Thank you for your consideration!

To say thank you and show support for future content.

50/annually

  • Access to restricted materials
  • Ability to comment on materials
  • Access to Really Asked Questions
  • Help me bring the idea of Data Driven to more people

This material is only available to subscribers.

To gain access to commentary and content, please consider subscribing.
If you're already a customer, just log in.