about
Daniel Khanin CV
Entrepreneur, unit economics expert, author of "Unit economics. Data Driven Decisions for Business and Startups". Founder of ueCalc and Khanin Solutions. 20+ years in technology and business — from building the first digital agency in the region to mentoring startups and lecturing at Moscow State University Business School.
Current
Corporate
Sber
COO
2022
User experience research and Data Driven implementation in e-commerce. Built a UX research team that conducted hundreds of interviews. Launched a development team that built a calculator to estimate the impact of product metrics on industry targets.
Entrepreneurship
2019 — 2021
A detailed startup simulator teaching unit economics through decision-making. Guides the player through all stages from FFF to IPO.
Rentmania
mentor, investor
2014 — 2021
An item rental platform.
MeXa
sold
co-founder, investor
2013 — 2018
A group of companies — the first full-cycle digital agency in the region.
Crossss
sold
CEO, co-founder
2012 — 2014
E-commerce personalization service: product recommendations, online merchandising, adaptive content, triggered email marketing.
2010 — 2011
Founded and organized the first internet business conferences in Tomsk — now the largest beyond the Urals.
Webreklama
sold
CEO, founder, investor
2005 — 2013
The first and largest internet advertising agency in the Tomsk region. Built the regional online advertising market from scratch.
Freelance
1998 — 2005
Banner development for various clients.
Teaching
Moscow State University Business School
author, lecturer
2020 — 2022
Semester course on unit economics.
Education
Institute of Strength Physics and Materials Science SB RAS
1999 — 2005
Theoretical study of the electronic structure of the surface of promising III-V group nanomaterials.
Tomsk State University
1997 — 2003
Physics, theoretical physics, physics of metals, physics of semiconductors.
Languages
Russian — native
English — B2 (upper intermediate)
Spanish — A2 duo 79